We have decades of experience crafting content for diverse brands and agencies. But don't just take our word for it.
Food
Industry white paper
A content marketing agency needed to wow a new client—so it tasked the Rock Top Media team with developing the client’s first white paper. This high-stakes project included developing spot-on branding and voice for a major food producer via a 5,000-word industry update about shifting consumer trends and demands. We interviewed six subject matter experts and data analysts to deliver the project, all while meeting detailed brand specifications.
“The client is absolutely THRILLED with this piece, and we've been hearing great things from industry folks, too. So, again, I say THANK YOU for embarking on this adventure with me.” —VP of content strategy, content marketing agency
Business
Executive Thought Leadership
When a global management consulting firm signed off on the idea of publishing a quarterly thought leadership magazine, the marketing agency behind the idea called us in to execute. We dug into the company literature and interviewed C-suite subject matter experts to create ghost-written thought leadership features in their voices. Topics ranged from market trends to leadership strategies to the future of shareholder capitalism.
“The RTM crew is so damn good at these. Thank you!” –executive editor, marketing agency
Wellness
App Content Development
The tech division of one of the nation’s largest health insurance companies had big plans to launch a content-driven mobile app to improve patient health outcomes post-hospital stay. The internal team had the clinical expertise, but tasked Rock Top Media with elevating the app’s content to ensure better engagement, accessibility, and information flow for end users. Working directly with internal clinicians, project managers, and the chief content officer, our team wrote and edited 250-plus content pieces, which form the backbone of the new consumer app.
“You really are a chief content officer’s secret weapon.” —editorial director, healthcare client
Finance
Content-Driven Website Launch
A new start-up focused on end-of-life planning needed an editorial team to populate its site with deeply reported guides, how-tos, and explainers for readers. We produced 80 articles each month during the three-month pre-launch period, setting the editorial tone and helping to optimize for SEO. To get it all done on a fast-paced timeline, we reached out to our extensive writer network, editing internally for consistency and brand before sending the deliverables to the content manager. The site exceeded initial goals— and within a year, the startup had been successfully acquired.
“I have to thank you again for your work on the site launch. We were down to the wire, and your team came through and then some.” —chief content officer, start-up client
Tech
Product Pages & Datasheets
A global cybersecurity firm asked us to overhaul 12 existing product pages in less than three weeks. We combed through existing content collateral, site wireframes and competitor offerings. We then interviewed internal product managers and international subject matter experts, before writing the highly technical product pages and accompanying datasheets. The client was thrilled with the final results, eventually expanding our relationship to include ongoing case studies, blog posts and white papers.
“I’m such a fan of your work. You’ve captured everything so well, and it’s not an easy topic to approach.” —senior product marketing manager, cybersecurity firm
Healthcare
Print publication rollout
When a managed-care organization decided to launch a thought leadership magazine for healthcare leaders, the organization’s creative agency came to us for high-level content that would set the magazine up for success. Through close collaboration with the creative agency, we helped to establish the editorial calendar for the inaugural issue, then executed the majority of the long-form articles. We conducted extensive research and in-depth interviews across a variety of healthcare topics, from health informatics to new trends in revenue cycle management to maternal healthcare deserts.
“THANK YOU Rock Top crew for taking this on and helping us nail the client objectives right out of the gate.” —executive editor, content marketing agency
Association
Magazine Editorial Management
We supplemented a creative agency’s existing staff resources, overseeing the day-to-day management of a monthly print magazine for an association client on a long-term basis. Editorial management included story ideation—both news-driven trend stories and long-form features—as well as making assignments, editing copy, proofreading editorial layouts, and coordinating with internal editors, designers and print production managers. In an association survey, two-thirds of members reported that they were avid readers of the magazine.
“You are resourcing all-stars. Thanks again for your hard work and flexibility.” —VP of content, content marketing agency
